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What is Coffee News?

Coffee News is a weekly publication delivered to restaurants, coffee shops, hotels, and anywhere people go to have a bite to eat. Coffee News has the week's funniest and most unusual news stories, jokes, trivia, amazing facts, and more.

Everything in Coffee News is fun and entertaining - no bad news here. It is a big breath of fresh air to our millions of readers who are tired of hearing only bad news. Coffee News is Positive.It provides the "other side of the news", - something that makes people SMILE!

Over 500 editions of Coffee News are printed every week all across the United States and in 49 other countries! You can join the hundreds of thousands of people who enjoy reading Coffee News each week.

Advertisers reap benefits unseen from other newspaper advertising, from our unique publication and monthly contest, which is very popular among the many people that read Coffee News each week.

 

Why advertise with Coffee News?

The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain better results for their clients when they place an ad for them in Coffee News.

It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well. Coffee News works!

Surveys have shown that each Coffee News is read five to seven times in local restaurants: readers are encouraged, since it’s FREE, to either take it with them or return it to the stand for others to enjoy. Every week a new issue is delivered to the rack and old copies are recycled.

Restaurants no longer need to buy several local papers for their patrons. They can now provide Coffee News as a no cost substitute for patrons who demand something to read while eating. Since patrons enjoy Coffee News, restaurants enjoy repeat business.

Did you know that on average, we each see over 3,000 different commercial messages daily. Advertising is everywhere and businesses must be more savvy than ever in how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

 

FAQS

Q: What is your Swift Current circulation?

A: Look for us everywhere people are awaiting service, from fine dining to fast food. Restaurants, delis, coffee houses, professional centers,etc. Everywhere people grab a bite to eat or enjoy a cup of coffee or find temselves awaiting a service.

Q: Can I subscribe to Coffee News?

A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?

A: New issues are distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is no BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win cash each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.

Q: How long has Coffee News been in existence?

A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 600 locations in 50 countries worldwide!

Q: Can restaurants advertise in Coffee News?

A: No. As a courtesy to all our restaurant and coffee shop clients in the area, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too.

We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News.


Q: How much is an ad?
A: Ads in Coffee News are less expensive than other print media, so the small business person can easily afford to advertise. You can advertise in Coffee News for a fraction of the cost of other media! So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are “EXCLUSIVES”, meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town!

Q: Why do you recommend that the ad run for at least 13 weeks?

A: A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?

Q: How do I pay for the ad?
A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, check or Visa/Mastercard. You can pay monthly, quarterly, yearly, however you choose.

Q: Do I need to design the ad?
A: NO... If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we'll work with you to create one. The ad production fee is $30.

Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed, faxed or phoned in.

Please email us for a media kit. We will send you one upon your request.

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